Downtown Market Analysis
Yorktown, Indiana
In an effort to leverage the community’s strong quality of life and place assets, the Town of Yorktown engaged the Veridus Group to conduct a market analysis to determine demand and identify the most likely industries for business recruitment opportunities in downtown Yorktown. Yorktown’s staff, elected officials and stakeholders utilizes the data and recommendations for increased marketing efforts aimed towards retail consultants, site selectors, and companies directly. The methodology for this market analysis included:


     •   Environmental scan
     •   Stakeholder interviews and focus groups with business leaders and
property owners

     •   National market trend research
     •   Industry and market gap analysis
     •   Market profiles on peer and aspirational communities
     •   Recommendations on target markets and marketing strategies

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